Born From Frustration.
Built on Compassion.
In 2015, Jean Almonte was sitting across from the executive director of a 120-unit assisted living community in the Boston area. The community was beautiful — warm staff, exceptional care, the kind of place you'd actually want your mother to live. And it was at 71% occupancy, bleeding $60,000 a month.
Jean had spent years working in digital marketing — and what he saw in that meeting broke his heart. A world-class community, invisible online. A team dedicated to their residents, drowning in empty units. Generic marketing agencies sending vanity metric reports while the census continued to fall.
He called his business partner Jessica Figueroa that evening. Jessica had been working alongside senior living operators for years, watching the same story play out in community after community — brilliant care teams undermined by marketing that simply didn't understand their world. Together, they made a decision.
They would build the agency that didn't exist. One built exclusively for senior living. One that understood that behind every inquiry is a worried daughter, a son making the hardest call of his life, a spouse trying to do right by their partner of 50 years. One where every marketing dollar would be accountable to one number: occupied units.
In 2016, Elderbloom Strategies opened its doors in Boston, MA with a single promise: we will never work with anyone who isn't in senior living. Not dentists. Not law firms. Not e-commerce. Only senior living — because the families searching for care deserve an agency that's spent years learning exactly how to reach them.
Jean Almonte and Jessica Figueroa launched Elderbloom Strategies with one non-negotiable commitment: exclusively senior living. No exceptions. No distractions. No generalist playbooks.
Every strategy we build starts with understanding the family making the decision — not just the community trying to fill the bed.
We don't report impressions. We don't report clicks. We report what matters: how many occupied units your marketing is driving.
We made a promise in 2016 and we've kept it. Every client, every campaign, every strategy — 100% senior living. Nothing else.
Our systems are built to create momentum. The communities that stay with us longest don't just maintain occupancy — they dominate their markets.
