St. Andrews Village had everything a family could want in a senior living community — an extraordinary location, exceptional care, and decades of reputation. What they didn't have was digital visibility. Families searching for senior living in Lincoln County couldn't find them. Their competitors could. We fixed that — permanently.
St. Andrews Village is one of coastal Maine's most respected senior living communities — a Life Plan CCRC perched in the stunning harbor town of Boothbay Harbor, serving residents across independent living, assisted living, and memory care.
The problem? Despite their legacy, their exceptional care team, and their stunning waterfront campus, they were effectively invisible online. When adult children in Lincoln County, Knox County, and greater Midcoast Maine searched for senior living communities — which is how 87% of modern senior living decisions begin — St. Andrews wasn't showing up.
Their website was outdated, unoptimized, and not mobile-friendly. They had no Google Ads presence. Their Google Business Profile was incomplete and sat at a 3.9-star average with few reviews. Competitors — some with frankly inferior programs — were outranking them at every turn.
The result: a community capable of 95%+ occupancy sitting at 76% occupancy and losing an estimated $1.4M+ in annual revenue to communities that were simply better at being found.
Every tactic we deployed was chosen with a single north star: put St. Andrews Village in front of the right families, at the right moment, with the right message — and then close the loop fast.
We built St. Andrews from the ground up in local search — starting with a full Google Business Profile overhaul, citation cleanup across 40+ directories, and a hyperlocal content strategy targeting every high-intent keyword in Midcoast Maine.
While organic rankings were being built, we launched precision Google Search Ads targeting families actively searching for senior living in Lincoln, Knox, and Sagadahoc counties. Every dollar tracked. Every lead captured.
A 3.9-star Google rating is a lead killer. We built a systematic review generation campaign leveraging satisfied residents, family members, and staff — turning St. Andrews' genuine quality into visible social proof.
Deep-dive technical audit of the existing website, Google Business Profile, citation landscape, and competitive analysis for 8 competing communities in Midcoast Maine. Strategy built, tracking infrastructure installed, ad accounts structured.
GBP overhaul complete. 40+ citations synced. First Google Search Ads live targeting 6 high-intent keyword clusters. Mobile website optimization complete — PageSpeed score jumped from 29 to 87. First 3 new reviews generated.
St. Andrews broke into the Google Map Pack for the first time ever — ranking #3 for "senior living Boothbay Harbor" and surrounding terms. Review count climbed to 51 total, rating moved from 3.9 to 4.3★. Organic inquiries up 87% vs. January baseline.
St. Andrews claimed the #1 position in the Local Map Pack for all primary search terms in Lincoln County. Tour inquiries tripled. The admissions team reported the most active pipeline they'd seen in 4 years. 5 move-ins confirmed in the month.
St. Andrews closed out month five at 95% occupancy — a gain of 19 percentage points from the January baseline. Google rating reached 4.8★ with 89 reviews. Organic inquiries up 318% from baseline. Cost per tour: $31.
These aren't projections. These aren't estimates. These are the verified results from St. Andrews Village — measured against their January 2024 baseline.
I'd been in this role for six years, and I'd tried working with two other agencies before Elderbloom. Both gave me reports. Neither gave me results. What Jean and Jessica's team delivered in five months — the visibility, the tours, the actual move-ins — I couldn't have imagined it happening that fast. They didn't just help us fill beds. They helped us find families who genuinely belong here.
Senior living operators deserve to know exactly what moved the needle. Here's what we actually did — no vague agency-speak.
We started with a complete technical audit: broken links, duplicate content, missing schema, slow server response times, and an unoptimized Google Business Profile. The GBP alone had 11 incorrect or missing data points — including the wrong service area and no photos of the campus.
We created 4 new hyperlocal landing pages (one per county served + one per care type), each optimized for geo-modified intent keywords like "memory care Boothbay Harbor" and "independent living Lincoln County Maine." Within 8 weeks, St. Andrews was appearing on page one for search terms they'd never ranked for.
We built the Google Ads account from scratch — starting with the negative keyword list (over 200 excluded terms to eliminate junk traffic from job seekers, vendors, and unqualified researchers). Every campaign had dedicated landing pages matched to intent, with phone call and form submission tracking fully attributed.
The campaign ran on a modest budget of $3,200/month and generated an average of 51 qualified tour inquiries per month by Month 3 — a cost per inquiry 68% below the senior living industry average. The call tracking data also revealed that families were calling primarily in the 10am–2pm EST window, which we used to optimize ad scheduling and staff alerting.
We trained the St. Andrews team on ethical, compliant review generation — building natural conversations with satisfied family members into the existing care touchpoints. The automated SMS request sequence (triggered at move-in + 30-day check-in) alone generated 31 new reviews in the first 45 days.
Every single review — positive and negative — received a thoughtful, personalized response written by our team within 24 hours. Studies consistently show that a 4.5+ star rating is a critical decision threshold for senior living families. We didn't just cross it — we exceeded it.
One of the most common failures in senior living marketing is not knowing where leads come from. Before Elderbloom, St. Andrews had no ability to connect a move-in back to the digital touchpoint that started the journey. We changed that completely.
We installed call tracking, form tracking, and a real-time reporting dashboard that the St. Andrews marketing director could access 24/7. Every inquiry was tagged by source, medium, keyword, and campaign — giving the admissions team the data they needed to prioritize follow-up and the leadership team the proof they needed that marketing spend was working.
What I respect most about Jean and Jessica is that they understood our community before they ever pitched us anything. They knew the families we serve, the census pressure we were under, and what it would actually take to fix it. That depth of understanding is why we're still with them three years later.
We had tried three other agencies before Elderbloom. Each one brought us a generic playbook and impressive-looking dashboards full of data that meant nothing to our census. Elderbloom was different from the first call. They didn't sell us. They listened. And then they delivered.
I've been in senior living for 22 years. I've never worked with a marketing team that understood this industry the way Elderbloom does. They speak our language — census, move-ins, referral sources, payer mix. That's not something you learn from a brochure. That's earned.
See how we've done this across every care type, market size, and geography.
St. Andrews didn't have a care problem. They had a visibility problem. If families in your market can't find you — you're losing move-ins to competitors every single day. Let's change that. Your 30-minute strategy session is completely free.
Adjust the sliders below to calculate the real dollar impact of wasted ad spend, slow lead follow-up, and occupancy gaps — just like we found at St. Andrews.
You've seen what we did for St. Andrews Village. You know what's possible. Now it's time to have an honest conversation about what's possible for your community. Your 30-minute strategy session is completely free — no pitch deck, no pressure, just two people who live and breathe senior living, sitting down with you to talk about what's actually getting in the way of a full house.
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