About Us | Elderbloom Strategies | Senior Living Marketing Agency | Boston, MA
About Elderbloom Strategies · Est. 2016 · Boston, MA

We Didn't Start an Agency.
We Started a Mission.

Elderbloom Strategies was born from a simple but painful truth: the families searching for senior care deserve better — and so do the communities serving them. Founded in 2016 by Jean Almonte and Jessica Figueroa, we built the agency we wished existed when we first saw the industry struggling to connect with the families who needed it most.

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Founded 2016
140+ communities served
US · Canada · Europe
Senior living exclusive
Boston, MA headquarters
0
Years Exclusively in Senior Living
0
Communities Served Across 3 Continents
0
% Average Occupancy Achieved
25+
Senior Living Specialists on the Team
2016
Year Elderbloom Was Founded in Boston, MA
140+
Senior Living Communities Served Worldwide
94%
Average Occupancy Rate Achieved for Long-Term Clients
100%
Senior Living Focused — No Other Verticals. Ever.
Our Story

Born From Frustration.
Built on Compassion.

In 2015, Jean Almonte was sitting across from the executive director of a 120-unit assisted living community in the Boston area. The community was beautiful — warm staff, exceptional care, the kind of place you'd actually want your mother to live. And it was at 71% occupancy, bleeding $60,000 a month.

"They weren't failing because they weren't good at care. They were failing because nobody could find them — and the agencies they'd hired had no idea how to change that."

Jean had spent years working in digital marketing — and what she saw in that meeting broke her heart. A world-class community, invisible online. A team dedicated to their residents, drowning in empty units. Generic marketing agencies sending vanity metric reports while the census continued to fall.

She called her business partner Jessica Figueroa that evening. Jessica had been working alongside senior living operators for years, watching the same story play out in community after community — brilliant care teams undermined by marketing that simply didn't understand their world. Together, they made a decision.

They would build the agency that didn't exist. One built exclusively for senior living. One that understood that behind every inquiry is a worried daughter, a son making the hardest call of his life, a spouse trying to do right by their partner of 50 years. One where every marketing dollar would be accountable to one number: occupied units.

In 2016, Elderbloom Strategies opened its doors in Boston, MA with a single promise: we will never work with anyone who isn't in senior living. Not dentists. Not law firms. Not e-commerce. Only senior living — because the families searching for care deserve an agency that's spent years learning exactly how to reach them.

2016
Founded in Boston, MA
The Agency That Senior Living Deserved

Jean Almonte and Jessica Figueroa launched Elderbloom Strategies with one non-negotiable commitment: exclusively senior living. No exceptions. No distractions. No generalist playbooks.

❤️
Built on Empathy

Every strategy we build starts with understanding the family making the decision — not just the community trying to fill the bed.

🎯
Accountable to Census

We don't report impressions. We don't report clicks. We report what matters: how many occupied units your marketing is driving.

🏠
Senior Living Only. Always.

We made a promise in 2016 and we've kept it. Every client, every campaign, every strategy — 100% senior living. Nothing else.

📈
Results That Compound

Our systems are built to create momentum. The communities that stay with us longest don't just maintain occupancy — they dominate their markets.

Our Journey

Nine Years.
One Unwavering Focus.

From a two-person startup with one client in Boston to 140+ communities across three continents — here's how we got here.

2016
Elderbloom Is Founded

Jean Almonte and Jessica Figueroa launch Elderbloom Strategies in Boston, MA. First client: a 90-unit assisted living community struggling with 68% occupancy.

2017
First Major Result

Our first client reaches 94% occupancy. Word spreads. Elderbloom takes on its first 10 communities. The reputation management system is built and proven.

10 Communities
2018
Google Ads Mastery & SEO System Launch

We build our proprietary senior living keyword architecture and Local SEO framework — purpose-built for how families search. The team grows to 8 specialists.

30+ Communities
2019
CRM Automation Platform Built

We develop our 5-minute response automation protocol after discovering that speed-to-lead is the single highest-leverage variable in senior living conversion.

50+ Communities
2020–2021
Navigating the Pandemic Together

When the world shut down, senior living was hit hardest. Elderbloom pivoted strategies in real time — virtual tours, digital family communication, and occupancy recovery plans that kept communities afloat.

2022
International Expansion

Elderbloom extends services to communities in Canada and Europe — bringing the same senior living marketing playbook to operators across three continents.

90+ Communities
2023–2024
AEO & AI Search Strategy

As AI tools reshape how families search for senior care, Elderbloom builds the Answer Engine Optimization system — positioning communities to be found on Google AI Overviews, ChatGPT, and Perplexity.

2025–Present
140+ Communities & Growing

Today, Elderbloom Strategies serves 140+ senior living communities across the US, Canada, and Europe — with an average occupancy of 94% for long-term clients. The mission hasn't changed. Neither has the commitment.

140+ Communities · 3 Continents
Meet the Founders

The People Who Started
Something That Mattered

Two professionals. One shared conviction. An unshakeable belief that senior living communities deserved better than what the marketing industry was giving them.

JA
Jean Almonte
Co-Founder & CEO

The first time I saw a beautiful community struggling to fill beds because no one could find them online, I knew exactly what I had to do. Nobody should lose a resident — or a family member — to a visibility problem we can solve.

Jean brings a decade of digital marketing expertise to Elderbloom, with a specialization in senior living search behavior and paid media strategy. Before founding Elderbloom, she worked directly with senior living operators — watching first-hand how generalist agencies failed communities that deserved better.

Today, Jean leads Elderbloom's strategic direction, client relationships, and growth architecture. Her philosophy is simple: every strategy must be traceable to an occupied unit. Anything else is noise.

140+
Communities Led to Growth
9yrs
Senior Living Exclusive
JF
Jessica Figueroa
Co-Founder & COO

I've sat in the offices of owners who were pouring their hearts — and their life savings — into communities they believed in. They didn't need a marketing agency. They needed a partner who understood what was actually at stake.

Jessica's background is in senior living operations and business development. She spent years embedded in the industry — understanding the census pressures, the staffing dynamics, and the deeply human stakes that make senior living unlike any other business.

At Elderbloom, Jessica leads operations, systems development, and client success — ensuring that every community we serve receives strategies tied to the same KPIs they report to ownership. She built the CRM automation systems and reporting infrastructure that have become Elderbloom's signature.

94%
Avg Occupancy Achieved
3
Continents Served
What We Stand For

The Principles That Drive
Everything We Build

These aren't marketing slogans. These are the commitments we made in 2016 — and the ones we keep every single day.

❤️
Families First

Every inquiry represents a family navigating one of the hardest decisions of their lives. We build marketing that honors that — compassionate, honest, and human.

📊
Census Over Vanity

Impressions don't pay salaries. Clicks don't fill beds. Every strategy, every dashboard, every report is tied to occupied units — nothing else.

🔒
Exclusive Focus

We made a promise: senior living only. That commitment means every tool, every insight, and every strategy we build is purpose-made for your world.

🤝
Partnership, Not Vendor

We don't send reports and disappear. We sit alongside your team — understanding your market, your competitors, your census pressure — as a true partner in growth.

🔬
Always Evolving

From Google to AI search engines, the way families find senior care is constantly changing. We stay ahead of that curve so our clients never fall behind it.

🌱
Long-Term Thinking

We build systems designed to compound. The communities that stay with us longest don't just reach full occupancy — they maintain it and dominate their markets.

The Proof

Nine Years of Results.
Across Every Care Type.

These numbers represent real communities, real families served, and real census growth — built on strategies that work specifically in senior living.

0
Communities Served Across US, Canada & Europe
94%
Average Occupancy Achieved for Long-Term Clients
318%
Average Increase in Qualified Organic Inquiries
60
Days Average to First Measurable Results
9×
More Likely to Convert With 5-Min Response (Our CRM Standard)
3
Continents Served — US, Canada & Parts of Europe
12+
Senior Living Services Under One Specialized Roof
25+
Senior Living Marketing Specialists on Our Team

Why Senior Living Communities Choose Elderbloom Over Everyone Else

The difference isn't just specialization. It's the depth of understanding that comes from spending nine years learning exactly how families search for care, how move-in decisions are made, and how to connect every marketing dollar to the number that actually matters: occupied units.

We've worked with every community type — assisted living, memory care, independent living, CCRCs, and life plan communities.
We understand referral source dynamics, A Place for Mom competition, and local SEO geography the way only a specialized agency can.
We build for scale — from single-site operators to 30+ community portfolios, our systems grow with you.
We stay. Our average client relationship is years, not months — because results keep them here.
What Our Clients Say

The Communities We've Served
Speak for Themselves

We don't ask for testimonials. We earn them.

What I respect most about Jean and Jessica is that they understood our community before they ever pitched us anything. They knew the families we serve, the census pressure we were under, and what it would actually take to fix it. That depth of understanding is why we're still with them three years later.

MD
Michael D.
Owner / Operator — CCRC Portfolio, New England

We had tried three other agencies before Elderbloom. Each one brought us a generic playbook and impressive-looking dashboards full of data that meant nothing to our census. Elderbloom was different from the first call. They didn't sell us. They listened. And then they delivered.

SL
Sandra L.
VP of Sales & Marketing — 8-Community Portfolio, Southeast

I've been in senior living for 22 years. I've never worked with a marketing team that understood this industry the way Elderbloom does. They speak our language — census, move-ins, referral sources, payer mix. That's not something you learn from a brochure. That's earned.

RH
Robert H.
Executive Director — Assisted Living, Chicago IL

You've Read Our Story.
Now Let's Write Yours.

Every community in our portfolio started with a conversation. A director, an owner, an operator who decided that the status quo wasn't good enough — and that they deserved a marketing partner who actually understood their world. That conversation starts here.

Book My Free Strategy Call → 📞 978-333-4400
Interactive Calculator

How Much Is Your Current Marketing
Actually Costing You?

Adjust the sliders below to calculate the real dollar impact of wasted ad spend, slow lead follow-up, and occupancy gaps on your community's bottom line.

Your Community
Monthly Ad Budget$5,000
Average Monthly Revenue Per Resident$4,500
Average Length of Stay (months)24 mo
Wasted Ad Spend
% of Ad Budget Wasted on Non-Converting Audiences40%
Slow Lead Follow-Up
Average Lead Response Time (hours)18 hrs
Monthly Leads Generated25
Occupancy Gap
Total Community Units80
Current Occupancy Rate82%
Total Annual Revenue at Risk
$0
Combined impact of wasted spend, lost leads & occupancy gap per year
Breakdown
Wasted Ad Spend / Year$0
Leads Lost to Slow Follow-Up / Year$0
Occupancy Gap Revenue / Month$0
Lifetime Value of Each Lost Resident$0
Recoverable Revenue at 94% Occupancy$0
Qualified Leads You Could Be Getting Monthly
0
Estimated monthly qualified leads with optimized ads, better targeting, and 5-minute automated follow-up.
Based on your inputs, Elderbloom could help recover an estimated $0 in annual revenue. Book your free call to get your real number.
Get My Free Revenue Recovery Plan →
Work With Us

Ready to Work With
a Team That Gets It?

You've seen our story. You know what we stand for. Now it's time to have an honest conversation about what's possible for your community. Your 30-minute strategy session is completely free. No pitch deck. No pressure. Just two people who know senior living sitting down with you to talk about what's actually getting in the way of a full house.

📅 Book Your Free Strategy Call
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Boston, Massachusetts
Serving communities nationwide & internationally
✓ Founded 2016
✓ Senior living only
✓ 140+ communities served
✓ No long-term contracts
✓ US · Canada · Europe
Book Your Free Strategy Call
No obligation. No sales pressure. Just honest strategy from a team that speaks senior living.

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Elderbloom Strategies
Senior Living Marketing Agency · Boston, MA · Est. 2016
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