The Residence at Quarry Hill was hemorrhaging census to stronger-positioned competitors in Burlington — a market as competitive as any in New England. They had everything families wanted. What they lacked was every digital tool to reach them. We deployed a complete full-funnel strategy — Google Ads, Local SEO, Meta Remarketing, Reputation Management, and CRM Automation — and didn't stop until Quarry Hill had a waitlist and $1.6M in recovered annual revenue.
The Residence at Quarry Hill is a well-built, compassionately run community offering both assisted living and a secured memory care neighborhood in one of Vermont's most desirable cities. Burlington's 65+ population is growing, and the demand for quality AL and MC was real and measurable. Quarry Hill had the product. What they didn't have was any competitive digital presence.
Burlington has a deceptively competitive senior living market. While it's not a major metro, the communities that had invested in digital marketing were dominating every search result, map pack position, and social feed that adult children and caregivers in Chittenden County used to make decisions. Quarry Hill had virtually no infrastructure to compete: no Google Ads presence, a weak Local SEO footprint, a 3.8-star Google rating with only 18 reviews, and lead follow-up averaging a staggering 19 hours.
Their existing marketing consisted almost entirely of print advertising, referral relationships with hospital discharge planners — which were drying up as those networks became increasingly saturated — and occasional word-of-mouth. No digital funnel. No tracking. No automation. When a family did find them and submit an inquiry, nearly a full day might pass before anyone called back.
The result: occupancy stalled at 71% — 24 units sitting empty in a market where families were actively searching and choosing competitors with better digital visibility and faster response times. The estimated cost: over $1.6M annually.
Quarry Hill's challenge was multi-dimensional — they needed to be found, trusted, chosen, and then followed up with at lightning speed. We built every layer simultaneously, so each channel would amplify the others rather than operate in isolation.
We built Quarry Hill's Google Ads presence from scratch — targeting every high-intent search term families in Chittenden County, Franklin County, and the greater Burlington MSA used when searching for assisted living and memory care.
We rebuilt Quarry Hill's entire local search presence from the ground up — a full Google Business Profile overhaul, citation cleanup across 45+ directories, and a hyperlocal content strategy targeting every high-intent geo-modified keyword in Vermont.
We layered in Meta Ads targeting adult children ages 45–65 within a 25-mile radius — with separate creative tracks for the AL decision journey vs. the memory care decision journey, which are emotionally and informationally entirely different paths.
A 3.8-star rating for a memory care community is existential. Families making the most emotionally difficult decision of their lives filter on reputation above almost any other factor. We built a systematic review generation campaign that transformed Quarry Hill's online reputation inside 90 days.
The most transformative single change in this engagement: rebuilding Quarry Hill's entire lead response infrastructure. From a manual, sporadic process to a precision-automated system that acknowledged every lead in under 60 seconds and had a human on the phone within 6 minutes during business hours.
We gave Quarry Hill's leadership team complete visibility into every dollar, every lead, and every competitor ranking movement — for the first time in the community's history. Marketing stopped being a cost center and became a fully accountable growth engine.
Comprehensive audit of all digital touchpoints: zero Google ranking for 18 tracked terms, GBP incomplete, 18 reviews at 3.8★, no CRM, no paid campaigns. Strategy delivered to leadership by Day 10. CRM configured, tracking infrastructure installed. Google Search Ads launched with 7 ad groups — first calls from paid search within 48 hours of launch.
GBP rebuilt completely — 40 new photos, full services listed, Q&A populated, service area confirmed. 45+ citations synced. Meta campaigns launched targeting AL and MC families separately. CRM live: lead response time drops immediately from 19 hours to under 7 minutes. Rating climbs to 4.0★ with first 14 new reviews generated. Monthly leads up 68% vs. May.
Quarry Hill entered the Google Map Pack for the first time — ranking #3 for "assisted living Burlington VT" and #2 for "memory care Burlington VT." Tour volume tripled vs. May baseline. The admissions team reported the highest inquiry volume in 18 months. Google rating: 4.3★ (41 reviews). Monthly qualified leads: 34 vs. 16 in May — a 113% increase.
Quarry Hill claimed #1 position in the Local Map Pack for all primary terms in Chittenden County. Occupancy crossed 85% — up from 71% in May. Google rating reached 4.5★ with 58 reviews, crossing the critical threshold that determines whether families shortlist a community. Monthly qualified leads: 41. Cold lead re-engagement flow activated — 8 of 22 re-contacted leads booked tours.
Monthly qualified leads held above 60 — a 280% increase from the May baseline. The memory care neighborhood, which had been a persistent challenge with 9 empty units in May, filled entirely by October. Occupancy reached 92%. The cost per qualified tour inquiry from Google Ads: $28 — 72% below industry average. Google rating: 4.6★ (74 reviews).
The Residence at Quarry Hill closed November at 95% occupancy — gaining 24 percentage points from the May starting point. The memory care neighborhood was operating with a growing waitlist — something the community had not experienced in years. Monthly leads: 77 — a 380% increase from the 16/mo May baseline. Google rating: 4.7★ with 89 reviews. Lead response time sustained at 6 minutes.
Every number below is verified against Quarry Hill's May 2023 baseline before Elderbloom — and their November 2023 actuals after our complete full-funnel deployment.
In seven years running this community I've worked with four different marketing vendors. Every single one brought me reports that looked impressive and results that weren't. Elderbloom was the first team that came in, understood both our assisted living and memory care dynamics simultaneously, and held themselves accountable to one number — occupied units. By month four I stopped worrying about occupancy entirely. By month seven my memory care director was turning people away.
This is the most complete digital transformation in our portfolio. Here is exactly what we built across five channels simultaneously — and why the integration of all five is what made it work at this speed and scale.
The Google Ads build-out started with a strategic decision other agencies often skip: separating assisted living and memory care into entirely distinct campaigns with distinct messaging. An adult child researching AL for a parent who just had a fall has completely different fears, questions, and emotional states than a spouse researching memory care for a partner with a new Alzheimer's diagnosis. Treating them identically — as most senior living campaigns do — wastes budget and misses both audiences.
Local SEO moved in lockstep: GBP rebuilt from scratch, 6 hyperlocal landing pages published, 45+ citations synced. The Map Pack entry in Month 3 immediately delivered organic leads at zero incremental cost — amplifying the paid campaigns rather than duplicating them. By Month 5, organic Map Pack leads were generating 38% of total monthly inquiries.
The 19-hour average response time was not just a process failure — it was a fundamental misunderstanding of how senior living decisions are made. Families in crisis (which most memory care families are) don't have 19 hours to wait. They submit to four communities simultaneously and choose the first one that makes them feel heard.
The CRM we implemented changed the entire dynamic: a 60-second automated SMS acknowledgment (warm, personal, community-branded) bought goodwill and time. The real-time alert to the admissions team with full lead details gave them everything they needed to make a personal, informed call within 6 minutes of a submission. We built two separate nurture tracks — one for AL, one for MC — because the information families need, the timeline they operate on, and the emotional tone required are genuinely different.
For a memory care community specifically, reputation is not a marketing nice-to-have — it is a census driver. Families placing a loved one with dementia are entrusting a community with something irreplaceable. They research obsessively, and they filter ruthlessly. A 3.8-star average with 18 reviews — fewer than one review per month over the community's history — communicated either neglect or mediocrity. Neither was true at Quarry Hill. The reputation simply hadn't been cultivated.
We trained the entire care team and admin staff on ethical, compliant review conversations — identifying natural moments in the care relationship where asking was appropriate and appreciated, not forced. The automated SMS + email sequences handled the operational lift. Our response playbook ensured every review received a thoughtful, 24-hour on-brand response. Rating milestones of 4.0, 4.3, 4.5, and 4.7 each brought measurable increases in inquiry volume.
Most senior living Meta campaigns make a critical mistake: they treat the AL decision-maker and the MC decision-maker as the same audience. They aren't. An adult child researching assisted living for a parent who is mostly independent is making a lifestyle-forward, comparative, lower-urgency decision. A family member researching memory care is frequently in a state of grief, urgency, guilt, and fear. These audiences need to hear completely different things in completely different tones.
We built two fully separate creative tracks. The AL track: warm, aspirational, lifestyle-forward, community-first. The MC track: empathetic, expert, safety-centered, dignity-driven. Each track had its own landing page. Each lead entered the appropriate CRM nurture sequence automatically — getting information relevant to their situation, not a generic brochure. The result: lower cost per lead than industry average and a dramatically higher close rate because families felt understood from their very first touchpoint.
In seven years running this community I've worked with four different marketing vendors. Every single one brought me reports that looked impressive and results that weren't. Elderbloom was the first team that came in, understood both our assisted living and memory care dynamics simultaneously, and held themselves accountable to one number — occupied units.
What I respect most about Jean and Jessica is that they understood our community before they ever pitched us anything. They knew the families we serve, the census pressure we were under, and what it would actually take to fix it. That depth of understanding is why we're still with them three years later.
We had tried three other agencies before Elderbloom. Each one brought us a generic playbook and impressive-looking dashboards full of data that meant nothing to our census. Elderbloom was different from the first call. They didn't sell us. They listened. And then they delivered.
See how we've deployed this full-funnel approach across every care type, market size, and geography.
No Google Ads. No Local SEO. No Meta presence. No CRM. A 3.8-star rating. A 19-hour response time. Quarry Hill had every digital disadvantage — and became our flagship result. Your 30-minute strategy session is completely free. Let's find out what's actually standing between you and a full house.
Quarry Hill was losing $1.6M annually to a broken digital strategy and a 19-hour response window. Most communities losing census to competitors have a number just like it. Use the calculator to find yours.
You've seen what we did for Quarry Hill — our most complete full-funnel transformation. No paid presence, no reputation, no CRM, 71% occupancy. Seven months later: waitlist. Your 30-minute strategy session is completely free. We'll map your current gaps across every channel, show you what competitors are doing that you're not, and build you a clear picture of what's recoverable — with no pitch deck and no pressure.
🔒 Your information is secure and will never be shared. We respect your privacy.